Project Overview
We recently launched a new website and are seeking help with our search engine optimization. We could also use some help in understanding our Google Analytics and how we can best track our growth.
Given our niche and the growth of the sport of table tennis (aka ping pong), active aging, and the importance of exercise and brain health, there is a huge opportunity to increase our organic search with SEO.
We utilize Squarespace, Mailchimp, and Linktree and utilize the following social media: IG, Facebook, LinkedIn, and Tiktok. We have experienced a 30% organic growth in our IG during the last 3 months. With some help, we are well-positioned for success to reach growth metrics for both website traffic and social media.
Nonprofit Overview
Ping Pong for Good is a movement for Brain Health with a vision for the widespread adoption of table tennis as a therapeutic, fitness, and community activity. Playing table tennis is an effective tool for promoting health and wellness at any age, and it may improve the symptoms associated with degenerative brain diseases. We are creating an accessible and enjoyable scientifically-supported exercise program to promote healthy aging and to enhance the lives of individuals with neurological conditions and neurodivergence.