Project Overview
Seeking Squarespace web designer to refresh structure and design of APOPS website. The cause we champion remains shrouded and stigmatized. Our efforts to educate women are critical. Our site has multiple text-dense pages. Text info is critical, but we need a more visual platform to encourage those seeking help to capture it. Goals = engender awareness, support, and educate about pelvic organ prolapse for women teens through end-of-life.
Technical capabilities: no “team” behind the APOPS curtain. Founder juggling all balls, insufficient funding for payroll. I’m by no means a proficient techie (I make all website changes.) This project should be something I can easily comprehend and adapt to. I'm used to the Squarespace platform, but need guidance to get the ball rolling.
While we don’t have a set time deadline, book marketing and a women’s health expo have the potential to draw media and podcast/radio/television interviews to explore our space, so the sooner we can make the magic happen, the better. Hoping within 6-8 weeks, we’ll be ready to rock. I’ll dig into Squarespace options to build a base list of desired features. Designer synthesizing info to point direction w/b so helpful. Happy to provide feedback at predetermined intervals. A designer audit of our current site to create a draft of site architecture and design options including wireframes, site structure, and other visual elements would be priceless!
Published a new book in early November, marketing hard to eradicate the stigma that has shrouded pelvic organ prolapse in silence for nearly 4,000 years despite 50% prevalence. Anticipate considerable media exposure related to a marketing plan, and want the website to look updated, polished, targeted, compassionate, and compelling to make women exploring for support, practitioners exploring to understand our efforts, and media intrigued to get past the stigma of women's below the waist health.
Childbirth and menopause are the leading causes of POP, yet there is no standardized screening protocol in position. Women in our space ask daily "Why wasn't I informed of or screened for POP sooner?" APOPS is making every effort to engender pelvic organ prolapse awareness so women know about this condition ahead of the curve rather than post-diagnosis. But we also have much to address on the practice and policy sides of the equation. A solid website is critical to our efforts.
I am familiar with Squarespace since I built the website in 2010 and have been doing the updates since then. I will explore visual options this week to get design ideas I feel would be a good fit for our needs. Once completed, I will continue to do the updates since we have no staff at this point in time. Hoping media exposure to book and women's pelvic health expo in development will produce funding to enable staff for future needs.
Nonprofit Overview
APOPS mission is to amplify pelvic organ prolapse awareness, to listen to and acknowledge patient voice, to destigmatize vaginal health, to encourage and optimize vaginal health empowerment, and to clarify and quantify POP quality of life ramifications.