We need help setting up conversion and key event tracking for our website within Google Analytics and its related Ads account. We use Squarespace for our website, which has complicated the setup process beyond our skill set. Our nonprofit runs Google Ads campaigns but wants to ensure we're making effective use of this tool by tracking ROI through site conversions and events.We the support of the community and people across San Francisco to form and achieve our vision as an organization. Part of that is finding those people. We've found targeted ads to be one of the best ways to bring in a greater subset of people from the community, but it's more difficult to measure the success of our ad runs without proper conversion tracking. Once we have the ability to easily measure our ad runs, we can better use our donations to run more successful advertising campaigns.We feel like we're already 95% of the way there. Google Analytics is up and running. Google Ads is up and running. The two are linked and we are bringing people in through the Ads. Where we're having trouble is implementing key events that can track conversion.