Project Overview
We're seeking a website expert to give us feedback on our current website’s layout, user-friendliness, mobile readiness, content, and general look and feel. You'll present our team with your recommendations for improvements to help us maximize our site to support our goals. Our website, https://www.nefac.org, uses the hosting platform GoDaddy. Additionally, we use WordPress for the design of our website.
We'll start with a briefing session where our team will share our goals and tell you about our target audiences and what we hope to achieve through our website. We'll collaborate to define our next steps and set a timeline. Next time we meet, you'll provide us with some of your initial insights and high-level feedback. We'll have additional feedback for you as well. When your analysis is complete, you'll deliver a short presentation to our team with your recommendations and give us a document of your recommended tactics and updates.
Our ideal volunteer will have experience in web design and marketing.
This project will NOT include:
-Website design
-Website development/coding
-Development of a content marketing strategy
The New England First Amendment Coalition works to increase and improve public access to the government, and our website is an important resource that helps us achieve this goal. For example, there are links on the website that take users to presentations on the First Amendment and interviews with journalists who uphold the right of free press. Additionally, through our website, journalists can apply for a mentorship program to gain valuable experience and citizens can register for 30-minute skills sessions that cover a range of journalistic and First Amendment topics.
The NEFAC website acts as a bridge - through it, the public can access numerous resources that help them better understand their fundamental rights as citizens. Therefore, it is crucial that the design, layout, and content on the website are understandable and easy to follow. A site audit can help NEFAC by not only evaluating these aspects but also suggesting solutions to improve them so that users can have the best experience possible.
The information on our website is protected by the First Amendment, but it is up to us to make that information easily accessible to the public. Our website actively carries out our mission, so it is important that we understand the best way to present our information as clearly as possible. This way, we can continue our commitment to freedom of speech and transparency in the American government.
To prepare for the project, we can provide you with detail about our target audiences and our organization's goals, and how we measure success. We will provide access to the back-end of our website and Google Analytics. We also have a dedicated member of our team who will be responsible for supporting you throughout the project.
Nonprofit Overview
The New England First Amendment Coalition defends, promotes, and expands public access to government and the work it does. The coalition is a broad-based organization of people who believe in the power of transparency in a democratic society. Its members include lawyers, journalists, historians, librarians, and academicians, as well as private citizens and organizations whose core beliefs include the principles of the First Amendment. The coalition aspires to advance and protect the five freedoms of the First Amendment, and the principle of the public’s right to know, in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. In collaboration with other like-minded advocacy organizations, NEFAC also seeks to advance understanding of the First Amendment across the nation and freedom of speech and press issues around the world.