Complete these steps to get the most out of Taproot Plus

APPLY

Express your interest and select the time you would like to schedule a conference call with the nonprofit.

PREPARE

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.

START

You'll have an 1 hour call to help a nonprofit leader navigate their challenge.
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PREPARE
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FINEQUITY
Brooklyn, New York
Marketing Strategy

Posted
Member since 2020-05-06

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Tips for getting the most out of your session

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.

Session Overview

Setting up retargeting/Remarketing, Display, and Rich Media/Video Advertising
Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

Nonprofit Overview

Co-creating pathways to economic stability for those impacted by long-term incarceration.

Skills

Content management
Marketing management
Marketing strategy
Sales
Social media strategy
Google analytics
Google adwords