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Express your interest and select the time you would like to schedule a conference call with the nonprofit.

PREPARE

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.

START

You'll have an 1 hour call to help a nonprofit leader navigate their challenge.
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Association of Faith Communities of Santa Cruz County
Santa Cruz, California
Marketing Strategy

Posted
Member since 2021-07-22

This session is currently inactive, and cannot accept applications at this time.

Tips for getting the most out of your session

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.

Session Overview

I would like some guidance in beginning to develop a marketing strategy, including social media. We're known in small circles in our community, but need to expand our base of supporters and volunteers. We have a small staff, almost all of which work in direct service, so we want to form a realistic plan.

Nonprofit Overview

AFC is an inter-faith organization focused on relieving suffering in Santa Cruz through community action. We focus on empowering individuals experiencing homelessness by providing community, recreation, shelter, social connections, access to showers and safe parking for those sleeping in vehicles.

Skills

Google analytics
Sales
Google adwords
Marketing management
Content management
Marketing strategy
Social media strategy