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Free The Bird
Session Overview
We want to create a young people lifestyle/philosophy brand called Free The Bird, centered around being open and sharing your mental health stories. We hope to one day go viral on social media, and have a community of people wanting to free themselves from the metaphorical cages mental health stigma placed on us by society. Thus, we need strategic advice on moving forward -- what facets we must take into account -- and so on.
Nonprofit Overview
Free The Bird is a youth-led movement dedicated to breaking the stigma and negative attitudes around mental health.
Skills
Brand strategy