We are an emerging non-profit organization focused on making life better for the over 40 million Americans living with headache disorders. Our goal for this consultation session is to brainstorm around the beginnings of a compelling marketing strategy for our Installation Project, which will raise awareness about migraine and other headache disorders disorders through a physical art installation on the National Mall in Washington DC in June 2025. We need advice on effectively naming and describing the project to engage the general public and potential donors, as we need to raise significant funds in support of this project .