Project Overview
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. The goal is to gradually achieve superior customer engagement and intimacy, and website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. This is the foundation of the position, more will be added as the product develops.
Launched in 2014, PAY YOUR TUITION (PYT) is a financial technology platform that helps college students complete the last stretch of their college education by facilitating microloans when they fall short of funds to graduate. Since many low- to moderate-income families face $5,000 or less annual gap in tuition funding, PYT founders launched the Pay Your Tuition Foundation (PYTF) in 2016 to augment PYT’s existing efforts and micro-lend directly to students. Together with the Foundation, PYT combines crowdfunding, traditional bank loans, and direct balance sheet lending in order to increase graduation rates and reduce student debt. PYT facilitates the Foundation’s underwriting of the loans by sourcing, qualifying and approving borrowers in need. By leveraging PYT’s innovative, data-driven credit scoring system, PYT creates a safety net for students from underserved communities to graduate, while providing new market opportunities for lenders.
Resources: You will have access to the CEO, CTO, and a small tech team to help reach goals. We have fully functional website and accounts on all platforms except currently TikTok. We have a small budget and marketing partners in places as well. However we need organic growth or to maximize our current database of users, students, leads, and donors.
Goals
Generate and share content daily that builds meaningful connections
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or
Nonprofit Overview
We bring stakeholders together to share the risk burden of student loans. We help students pay their tuition and offer unique benefits to each stakeholder, including opportunities to invest in high potential students close to graduating who just need a little help to get over the finish line.
PYT offers multiple student-centric solutions to match you with the right money to meet your needs such as the Student Loanership™ Program. The Student Loanership™ will reward students for taking positive steps toward degree completion and future employment.