Project Overview
We seek an SEO specialist with fine follow-on messaging skills to boost our traffic. The EQuip Our Kids! Campaign is a mass advertising and marketing education campaign whose vision is to galvanize the American public to include in every school's daily curriculum education for students and staff in emotional management and in relationship and co-creativity social skills – to the demonstrated and evidence-based profound benefit of children, teens, adults, the schools themselves, and society and business (the economy) as a whole. In education circles, this is best known as Social and Emotional Learning.
The Equip Our Kids! campaign (see EQuipOur Kids.org) is primarily focused on mobilizing parent, business and public awareness and activism around the enormous benefits to children, schools, and society of bringing emotional intelligence and relationship skills training into every school. We act as a sorely needed but independent nonprofit marketing agency for the concepts of emotional intelligence and social-emotional learning. Simply put, the reason these remarkable practices are not in every school is that 90 percent of parents and more of the public don’t even know they exist and so don’t ask for them.
It is out belief that this curriculum is the most important education reform and in fact social movement of our time because it can teach the skills that after eons of human conflict and misery, personal and collective. It can finally on a mass level transform the way we relate to ourselves and others. We are honored to serve this movement. But to bring it to mass attention in this country, we need the skills of many people. You will be potentially helping make a fundamental and huge different in many lives.
We have a smart and experienced website and marketing team to work with but could use someone with strong SEO chops. In many ways, including in team spirit and support, we seek to provide a good experience for our volunteers. Many current and former Taproot volunteers who have helped across our many initiatives have stayed beyond their agreed to term because of their feeling of support from the team and a meaningful role in helping make a difference.
Nonprofit Overview
EQuip Our Kids! intends to be a mass advertising and marketing education campaign whose sole and huge vision is to galvanize the American public to include in every school's daily curriculum education for students and staff in emotional management and in relationship and co-creativity social skills – to the demonstrated and evidence-based profound benefit of children, teens, adults, the schools themselves, and society and business (the economy) as a whole. In education circles this is best known as Social and Emotional Learning