APPLYSend the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.
CONNECTYou'll have a 30 minute call to discuss the scope and deliverables of the project directly with Technology and Information for All - TINFA, and for them to confirm you're a good fit.
STARTOnce accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
1) outlined content for the home page and “about us” section – goal being for new users to be able to quickly and easily consume the mission
2) website audit: providing recommendations for optimizing our organic and google ads search traffic (images/videos and captions, keyword recommendations, etc.).
An ideal volunteer will have digital strategy, website design, search engine optimization knowledge and skills.
TINFA’s priority at the moment is to expand its community and donor base in order to be able to add more schools to the program. In order to attract viewers, we need to display a clean, clear home and “about us” page. From research we know that users and viewers will look at a website for no longer than 30 seconds if a home page does not have a clear message. Our team has worked avidly on Google Ads projects and are at a point of obtaining 1000+ clicks just this month. However, even with this much new search attention, we have not grown our community. When new traffic lands on the directed TINFA site, there is not a clear message on TINFA’s mission, program, and how to get involved. Through this project, we seek to change this and gain several new members of the community through search, because they are able to land on TINFA’s website and get absorbed into the mission and goodness they were looking for when they clicked on the page.
This project is a great investment for volunteer’s because they’ll have the opportunity to work on something that directly impacts kids in Guatemala who lack advanced education. Gaining new users and potential donors will allow TINFA to expand its services in Guatemala and achieve our goal of supporting more schools.
There will be direct implementation when the project is complete. For the first part of the project (outlined content), we will immediately work to follow this outline and publish the new content on our webpage. This will realize immediate benefits with educating and retaining new visitors. For the SEO recommendations resulting from the website audit, we will similarly immediately work to make and publish changes to match the recommendations the volunteer provides.
We will move as quickly and efficiently as possible to publish changes to the website with the volunteer’s generous help, and cannot wait to see where we expand our reach to from this project!
TINFA empowers teachers through technology and collaboration to bring 21st century skills to children in underserved areas of developing countries