Having a working website is crucial to optimizing community engagement and successfully marketing a nonprofit. Having a attractive and intuitive website can increase the profile of an organization, its mission and impact on the community as well as serve as a recruitment and development tool. During this project, a web designer defines and delivers a draft architecture and design options that not only meets the nonprofit’s needs but is also easy to maintain. The site’s design will be informed by research into communication goals, the needs of the nonprofit, and the key audience. From here the web designer creates a design that meets those needs and is built to match the technical capabilities of the nonprofit and can be used by a web developer to create a live site.

What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.

What activities won’t be completed as part of the project:
Build out and development of the website
Marketing and brand strategy
Social media strategy

We’re in the process of rebranding our organization and would like to include commerce to our site. This would be a great opportunity to dive into commerce sites and also rebranding.

Our platform is Wordpress?
We have color, color palette and pictures. We would like assistance with more photos.
Our target audience is parents of girls ages 8-17.