Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Help fix our integration between Google Ads, Google Analytics, and Tag Manager to get conversion tracking working correctly
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads, Analytics, Tag Manager, and search engine marketing.

We are a national nonprofit organization that mobilizes youth to volunteer and give back to their communities. We provide them with curated age-appropriate volunteer opportunities near them and allow them to track their hours to send to colleges in our member portal. We have recently implemented a new program for families along with our tried and true program (since 2004) for teens.

We would love to have someone help us optimize our Google Ad spend and our conversion tracking. We do not have a lot of training in Google Ads and are hitting walls when trying to connect our Analytics, Ads, and Tag Manager so we can see what is going on and if our ads are optimized and effective. This would help us get more youth volunteering and becoming the next generation of future leaders dedicated to positive social impact which is part of our mission and vision.

We would really appreciate some direction and some expert knowledge in this area and in SEO, as our organic search has also fallen off a bit since the launch of our new updated website.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.