Social Media Audit & Strategy Development

KPFK is a radio station sponsored by WPFW-FM Pacifica. The purpose of WPFW-FM Pacifica is to provide outlets for the creative skills and energies of the community, to contribute to a lasting understanding between individuals of all nations, races, creeds, and colors, and to promote the full distribution of public information. Programming on WPFW will principally be a mix of jazz, Third World music, news, and public affairs. The airwaves at 89.3 will be an accessible media outlet for Blacks, Hispanics, cultural groups, women, seniors, youth, and other ethnic and non-traditional groups. WPFW programming will make the concept of community radio real by providing the local majority population with important and relevant education, information, and entertainment. Through its programming, the station will act as a networking agent for the community at large. WPFW's air will be commercial-free and in conformance with Pacifica Foundation resolutions prohibiting commercial under- writing of programming. Programming will lend itself to on-air listener participation, will strive to exemplify journalistic integrity, and will work toward being engaging and intellectually stimulating. Jazz, a major American art form that grows from the African-American experience, will be the major music programming. WPFW will act as archivist, educator, and entertainer on behalf of this underserved national cultural resource. WPFW is dedicated to programming which reflects progressive social change and democracy. The station will continue and further a global, humanistic, and futuristic approach to news, public affairs, the creative arts, and cultural programming. Internally WPFW will work to upgrade the quality of work at all levels. Our continued use of and high regard for volunteers will provide an opportunity for individual skill development in radio broadcast techniques and broadcast management. Volunteer opportunities will be available in most areas of program administration.