Cool Culture
6 - 9 weeks
Can be done remotely
New York, New York
Research
1 project

Posted April 16
Member since 2017-12-08

This project is currently inactive, and cannot accept applications at this time.

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Project Overview

We are looking for a volunteer who can conduct a stakeholder research initiative for our Cool Culture's CityWide Cultural Access Program.

This capstone program allows 150,000 parents and children with low income to access NYC's cultural institutions for free. It is also an increasingly critical earned income revenue stream for our organization. We are in need of a clear understanding of what NYC Title I Schools, and child care, Head Start, UPK programs are able to pay for our services in light of cuts to schools. We anticipate better understanding of the fee-for-service-models of arts access and arts education programs in NYC will provide valuable insight.

We are hopeful that intentional research on these core stakeholders can help ensure that we are able to set a price that ensures we can provide quality services that are affordable for our partner schools, and that our enrollment campaign taps into key influencers (such as School District administrators), and that our messaging hits all the right marks. This project will include: gathering and analyzing information about target demographics, ideal forms of outreach, and/or what worked well or not during past outreach drives.

By synthesizing this information, you will empower our team to make better, data-backed decisions on how to secure adequate funding for our mission.

For almost 25 years, we've served as New York's Best Kept Secret. But too often, the lack of visibility for small, BIPOC-led community organizations like ours, leads to severe underfunding. As we celebrate our 25th Anniversary we want to ensure we have the essential financial resources necessary to continue our work of ensuring children and families regardless of income can access arts and culture.

We have a clear sense of our primary audience - current and previously enrolled Principals, Program Directors and Educators - and are eager to bring new partners on board while creating a fee structure that reflects what our education partners can pay; while supporting the organization. You will have a dedicated team member to work with on this project. We plan to implement the results of this research project by integrating the fee structure and core messaging directly into our recruitment materials.

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Nonprofit Overview

Cool Culture envisions an equitable society that values, embraces and is enriched by all cultures.

We are a nonprofit social justice organization led by and for people of color that for almost 25 years has brought together families, artists, cultural institutions, educators, and the wider New York City community acrossrace and class divides. Our intiatives co-create more equitable access to culture, support family and community wellbeing and inspire social change.

Across NYC each year we offer 50,000 families free access to our partner cultural institutions, multilingual programs and resources; support 1,000+ educators to use the arts to foster children's love of learning, and build family engagement; and support museum staff to make a difference in their communities. In our Neighborhood-based initiatives families tour cultural centers, critique exhibits, create art and share stories.

Families make more than 185,000 visits to partner museums annually; and engage in increased cultural participation in their communities and homes.

Skills

Market research
User experience design
Competitive analysis