Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

She's the First is a global nonprofit dedicated to ensuring girls everywhere are respected, educated and heard. She's the First empowers grassroots leaders in the Global South to expand feminist mentorship programs, teach girls about healthy relationships and reproductive health education. In the Global North, we teach activism training for high school and college-aged girls who are learning to use their voice in their homes, schools, and communities. We're seeking a Google Ad expert to help spread awareness about our work and reach new audiences. Through our programs, girls become the first to achieve amazing milestones, and they are never the last.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.