Define Brand Guidelines for STEM Nonprofit

We are searching for a volunteer to assist us in consolidating templates, logos, and color schemes used to develop a brand guidelines for Queen City Robotics Alliance (QCRA) to have a consistent look and feel in multiple channels of communication to our students, families, volunteers, and sponsors.

Are you a creative professional with a passion for impactful design? QCRA (Quality Community Resource Association) is seeking skilled volunteers to help develop and refine our brand guidelines.

QCRA is a non-profit organization that promotes STEM careers by supporting youth robotics teams. Our teams learn all aspects of business, from fundraising and marketing to designing and manufacturing a robot for global competitions. To amplify our impact, we need a strong, cohesive brand that resonates with our diverse audience.

Your expertise in graphic design, brand strategy, or communications will help QCRA:
- Enhance Visual Identity: Develop a consistent and recognizable visual language.
- Build Trust and Recognition: Create a professional brand that fosters trust.
- Increase Engagement: Design compelling materials that inspire action.

By volunteering with QCRA, you will:
- Expand Your Portfolio: Showcase your skills on real-world projects.
- Network with Professionals: Connect with other talented volunteers.
- Make an Impact: Contribute to a cause that brings positive change.

Join us and let your creativity make a lasting impact!

We have copies of our current Logo in different formats. From the application standpoint, we have a few frequently used letterheads, slide templates, and many social media postings and communication to be used as benchmarks to develop formal guidelines. In addition, we use Canva to develop most of our publications and we utilize its functions to be as consistent as possible.

We like to use the NASA Space Apps brand guide as the benchmark to develop our guidelines. Once developed, it will be shared via our Intranet for all staff and volunteers to use as a reference to enforce the same look and feel in our communication.