Google Ads Usage Audit & Recommendations

We need a Google AdWords volunteer to help us amplify our impact. This project will help increase our online visibility, drive traffic to our new website (scheduled to go live at the end of July), and ultimately help us reach more individuals and communities in need.

Areas where we need support/guidance:
- To develop and implement effective Google AdWords campaigns to promote our programs and initiatives.
- To conduct keyword research and optimize ad copy to maximize reach and engagement.
- To collaborate with our team to align AdWords strategies with overall marketing goals.
- To identify the reports we need to monitor our campaign performance and to gain insights for future improvements.

By leveraging your expertise, you'll play a pivotal role in increasing our online visibility and reaching more individuals in need. We are dedicated to addressing social, economic challenges in underserved communities in Jamaica. Our initiatives range from leadership development and IT training to supporting agricultural advancements and providing educational opportunities. Your contribution will help us to increase our impact on the lives of some of the most vulnerable individuals and communities in Jamaica.

We have preparing to launch a new, user-friendly website designed to attract and engage visitors effectively. Our team includes a content and SEO writer who has helped us to develop high-quality content optimized for search engines. This ensures that our AdWords campaigns are supported by compelling, relevant landing pages. You'll be able to engage with our content and SEO writer, to create cohesive and effective campaigns. We have defined clear marketing goals and strategies that align with our mission, ensuring that your efforts will have a focused and meaningful impact. We provide the necessary tools and resources to help you succeed in your role, including access to our Google AdWords account and analytics tools.