Develop a GivingTuesday Marketing Campaign Strategy

We seek a volunteer to help with marketing strategy from GivingTuesday to Year-End. Our nonprofit focuses on year-end gifts, with many coming in the last week of the year. We’d like to craft an engaging strategy. The strategy should be to share our programs - including a grant assistance program and community activities - into energetic pieces that encourage people to volunteer, share, and give! We’d like to focus on increasing current donors and meeting new ones. We do great work to support NYC moms led by a team of moms, and we’d love to scale our work at year's end.

We do the majority of our fundraising at year end, nearly 60-70% of our budget is brought in between September and December, we know this year will be a challenge amidst an election year and crowded inboxes for all and we'd like to ensure we stand out. We'd like help creating a strong campaign that may attract new and current donors and helping us figure out the strategy to cut through the noise.

We have a growing social media presence and new board members; we have an online email system via Constant Contact. We have a part-time Development Manager who can help support, but her time is already spread thin, so we hope to have support from someone to flush out the plan and use our time effectively. We have testimonials, stories and feedback from moms as well as great pictures and images.