Social Media Launch Strategy: TikTok, Instagram, and Facebook

Our nonprofit is looking for a volunteer to develop our launch plan for 3 new social media channels (new for us!): TikTok, Instagram, and Facebook.

Project activities:
1) Instagram, Facebook, and TikTok setup: Create and configure a new accounts for the organization.
2) Develop a content strategy for our new channels
3) Optimize profiles with relevant branding elements (bio, logo, link).

This project will set us up to achieve the following objectives:
-Establish Online Presence: Create and launch new social media accounts to enhance the organization’s online visibility.
-Engage Audience: Develop a content strategy to attract and engage followers across Instagram, Facebook, and TikTok.
-Promote Branding: Ensure all profiles reflect the organization’s branding and mission clearly and consistently.
-Drive Awareness: Use initial posts and content to generate interest and awareness about the organization’s work and initiatives.

Volunteer Requirements:
Prior experience with FB, IG and TikTok Setup
Familiarity with Instagram, Facebook, and TikTok platforms.
Basic graphic design skills for profile setup and initial content creation.
Strong organizational skills to manage account setup and content scheduling.
Creative thinking to develop engaging content strategies for each platform.

1) Make a Meaningful Impact: Contribute to transforming healthcare access and quality for individuals with complex diseases.
2) Gain Valuable Experience: Enhance your skills and knowledge in a real-world setting.
3) Join a Supportive Community: Collaborate with a dedicated and enthusiastic team.

Logistics Notes:
-I have reserved 1-2 PM and 6-7 PM EASTERN TIME every Wednesday for Taproot meetings. When proposing meeting times, please take this reserved slot into consideration.
-No-shows without advanced notice won't be rescheduled.
-Only applicants who meet the outlined criteria and can commit to a minimum of 4+ hours per week will be considered.
-To streamline the application process, please ensure your profile includes a LinkedIn link.
-Successful applicants should be available for a once weekly 30-minute meeting held sometime Monday-Wednesday between 12 PM and 4:30 PM Eastern Time, at a mutually convenient time.
-Candidates seeking CPT/Internships or OPT are ineligible for this project at this time.

To prepare, we've designated a team member to oversee the project.

Our team is ready and eager to collaborate. We've established effective communication channels and workflows to ensure smooth coordination and exchange of ideas throughout the project.