Project Overview
Our organization would like to partner with an SEO specialist to conduct an on-page SEO audit for our website. We need to better understand the issues that could be hindering our nonprofit’s online visibility and make sure that search engines can crawl and index our website. We would like the audit to assess the strengths or weaknesses of our website: title tags, meta descriptions, duplicate content, content copy, internal links, URLs, broken links, image size, ALT tags, and website speed. The SEO specialist would then provide the next steps for an SEO implementation plan. This plan should include quick fixes that can be implemented by our team immediately and longer-term tactics.Although we have an active Google Ad Grant account with a $10,000 adword allowance, it appears that our ads are currently not running. It is unclear why traffic has stopped as we have attended to all notifications and policy demands. Without our ads running our business is at a standstill and we need to be able to bring people to our website beyond use of Google Ads. We are looking for someone who is familiar with SEO to help us make more efficient use of our website and drum up more traffic.We have a current live website that is built with Wix.com. We are prepared to provide the SEO specialist with admin access to our site any other tools required (FTP access, CMS detail, Google Analytics, etc.). We are willing to be in regular communication with the SEO specialist and transfer all of the relevant information.
Nonprofit Overview
HELP EDUCATE LEADERSHIP PROGRAM, INC. (“HELP”) was formed to provide educational enrichment for students of all ages, ethnic backgrounds or financial status. HELP provides both fee-based and non-fee based supplemental education for the general public and low-income students and schools. HELP will recruit local college students to be involved in the HELP leadership program and provide opportunities for them to mentor, educate and tutor the general public for a fee and “at-risk” and low income and disadvantaged students within their own communities. HELP’s overall goal and objective are to enhance and improve overall student academic performance and reduce high school dropout rates. Additionally, HELP will mentor and encourage youth and young adults to become good citizens through the HELP Leadership Program.