Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

We have a Google Ads Grant and have had difficulties setting up our ads for optimization and conversion tracking. A large majority of our clients find us through Google Ads. With optimization and conversion tracking we will be able to reach and serve more clients.

Our overall goal is to better understand the Google Ads and Google Analytics platforms in order to make strategic marketing decisions.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.