Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Striving For All is on a mission to transform lives in underserved communities through education, healthcare, and innovative programs like art therapy. At this pivotal moment, we need your help to fully leverage our Google Ad Grant and expand our reach. This project will ensure our initiatives—such as Girls in Technology, Thrive Centers, and art therapy—connect with those who need them most.

For example, our art therapy program recently helped Jacob, a young boy navigating a difficult family trauma, find healing and resilience through creative expression. Similarly, Amina, a participant in our Girls in Technology program, discovered her passion for coding and is now on track to pursue a career in tech. With your expertise, we can amplify stories like Jacob’s and Amina’s, empowering more youth with STEM skills, career readiness, and mental health support.

By refining our Google Ads strategy, training our team, and setting us up for sustainable growth, you’ll play a direct role in transforming countless lives. Your time and skills will help bridge educational and gender gaps, foster resilience in families, and bring essential resources to communities in need. Together, we can shape a future where every young person has the opportunity to thrive and become a changemaker.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.