Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively supporting our organization's mission, goals, programs, and the needs of our grant and services recipients and stakeholders. A compelling Case for Support will allow us to develop and seek grants and corporate sponsors that can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship and a proposed high yield fundraising plan.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for executing the fundraising plan including grants.

It’s estimated a baby is born with a laryngeal cleft every one to two days in the United States alone. A laryngeal cleft is an abnormal opening in the airway. It causes choking, swallowing, and breathing problems and in some cases the baby will die. Until early 2024 with the formation of Laryngeal Cleft Network no organization existed to support these families and work with medical professionals to help improve the lives of these children. Since then, we have effectively launched a comprehensive resource focused website, built a medical advisory board of esteemed medical experts, and awarded 2 travel grants to families in need while seeking treatment for the child. We bring the entire laryngeal cleft community together to close the gap and are in need of professional fundraising and development planning guidance to ensure we can grow and service this community of families.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.