Key Messages Strategy

Barbershop Books seeks a volunteer with strategic communications expertise to strengthen our fundraising efforts with a refined messaging strategy by producing a set of go-to, written materials and key tactics to drive fundraising. Tactics and communication deliverables to support the following key fundraising goals:
- Secure 1 Lead Anchor Donor ($1M)
- Secure 10 Anchor Donors ($600K each)
- Secure 10K Grassroots donors (monthly $5+ donation)
- Refine Fundraising Pitch in the Newsletter and other recurring organizational emails
- Review current fundraising assets and provide feedback

Barbershop Books is a growing organization with a fundraising target with an ambitious three-year fundraising goal of $8.5M, which far exceeds our fundraising track record to date. A volunteer can improve our communications with various donor audiences to help meet our goal.

Barbershop Books will establish a working group composed of Fundraising committee rep, communication staff, and Development Consultant to work with Tap Root volunteer. Set clear milestones and recurring meetings to drive project execution.