Branding: Style Guide and Logo Update

We want to refresh our current brand! We have a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We have a couple of our logos, however, they need a refresh to better represent us to our constituents.

We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time!

The updated style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communication channel or stakeholder
-The value of a consistent brand and voice

Our brand has the potential to be seen by thousands of students, instructors, and industry partners worldwide. As our logo/brand is what they'll remember moving forward, it is important to us that it really reflects our purpose, and won't easily be misunderstood.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of what we like about our current brand, and what we feel could be updated. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.