Develop a Social Media Strategy and Starter Toolkit

We are looking to partner with a volunteer who can help us strengthen our social media presence across Florida by developing a clear and actionable social media plan. The volunteer will work with our team to understand our mission and audiences, then create a strategy and tools we can use going forward.

The volunteer will:
• Review our current social media channels and engagement
• Recommend a simple social media strategy based on our goals and audience
• Create a 4–6 week starter content calendar
• Provide 2–3 reusable post templates we can use after the project
• Share best practices for engaging and growing our Florida audience

All needed background information will be provided before the project begins.

Goal: Equip our team with a clear plan and easy-to-use tools that help us share our mission and engage supporters consistently across Florida.

What You’ll Gain

Real-world experience optimizing Google Ads under the guidance of a seasoned marketing executive.

Opportunities to collaborate with a mission-driven nonprofit that is recognized in Florida’s legal and family support community.

A meaningful way to strengthen your résumé or portfolio while making a measurable impact on families raising children with disabilities.

The Plan is Ready - We Need You to Bring It to Life
Our marketing plan has already been written by Andrée. The volunteer’s primary role will be to implement the plan, ensuring our campaigns are executed effectively and on schedule.
What You’ll Do
Develop a short and delivery social media content across multiple platforms for a specific number of weeks.

Collaborate with leadership to align messaging with our mission and current campaigns

Help increase awareness of our bill, course, and resources among legal, mental health, and education professionals

Track engagement metrics and suggest ways to improve outreach