Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

Through working with this project the volunteer will help our organization by bringing much needed clarity to what the organization seeks to accomplish and how the far reaching impact on girls and women from remote, rural and restrictive communities can be world shifting.

I have outlined the structure of the programs and the organization. I will be able to demonstrate the impact of programs such as the Girls and Women of Promise program that focuses on incarcerated girls and women. The Girl, You Are ENOUGH program that focuses on esteem building for girls ages 8-18. The case for support will be on the website and will be used for grant opportunities. It will also be read on radio and television.