Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Through this project, the volunteer will directly help ReSpawn Foundation expand access to adaptive gaming for people with disabilities recovering from spinal cord injury, stroke, and other mobility-impacting conditions.

By optimizing our Google Ads strategy, you’ll help more clinicians, hospitals, and community members discover our resources—training rehabilitation therapists, connecting patients with accessible gaming setups, and empowering individuals to regain joy, confidence, and connection through play.

Your work will ensure our message reaches those who need it most, allowing us to grow awareness nationally and bring adaptive gaming into more hospitals and rehabilitation programs across the country. This project isn’t just about ads—it’s about amplifying a mission that restores independence and social connection through the power of gaming.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.