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Analytics Google AdWords Google Analytics Squarespace

Published Date

Posted December 10, 2025
Education

Google Ads Grant optimization

Project
Remote
Backcountry Medical Guides
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A volunteer-led audit and retooling of our Google Ads Grant account, including campaign optimization, recommendations for AI-assisted ad workflows, and a concise analytics strategy for 2026 covering our Squarespace site and other platforms. Specifics and access details will be provided during interviews.
Optimizing our Google Ads Grants and analytics will help BMG reach more adventurers with life‑saving preparedness resources, improve measurement of program reach, and guide strategic outreach for 2026. Volunteers will directly support our mission to empower safer, better-prepared adventures.
We have an active Google Ads Grant account with several years of history available for review. Volunteers will be given account and website access as needed and will collaborate with staff to prioritize recommendations and next steps. Details about timelines and stakeholder contacts will be provided during volunteer interviews.

Backcountry Medical Guides

Location

Bellingham, Washington

Website

http://backcountrymedicalguides.org

Member Since

Feb 2024

Completed Taproot Plus Partnerships

0

Organization Mission

Our mission is to empower everyone to adventure well. From the backyard to the backcountry, we believe in the joy of exploration. The freedom to adventure well lies in preparation and remote self-sufficiency, helping to save lives and mitigate injuries when unforeseen circumstances arise. We’re here to offer the best and most comprehensive set of skills, tools, and resources available for responding to medical and rescue emergencies in the most challenging environments. Our commitment extends beyond traditional guiding services; from basic outdoor skills to advanced medical preparedness, we strive to educate and inspire a diverse community of adventurers. At BMG, we're more than just guides—we're your partners in adventure and resilience.

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