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Marketing Strategy

Animals

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Content Management Marketing Strategy Public Relations Social Media Marketing

Published Date

Posted December 02, 2025
Animals

Help SOAR Grow It's Instagram

1-Hour Consultation
Remote
Sierra Overlook Animal Rescue
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We would like guidance on how to effectively grow our nonprofit's Instagram following and engagement in an authentic, mission-aligned way.

Sierra Overlook Animal Rescue (SOAR) is a small, volunteer-run animal rescue in rural California. Our mission is to rescue, rehabilitate, and rehome animals in need while educating the public about responsible care.

Currently, we have only about 58 followers on Instagram, and growth has been very slow. As the founder, I'm currently overseeing all of our social media and website management on my own. I'm not especially experienced with social media strategy, so I would really value professional guidance.

Goals for this 60-minute call:
-Get expert advice on how to grow our follower base sustainably and authentically from a very small starting point.
-Brainstorm practical, realistic content strategies (e.g., post types, storytelling, frequency) that I can manage myself as a volunteer.
-Learn best practices for hashtags, captions, and encouraging meaningful engagement.
-Discuss ways to balance educational content with donor appeals without alienating our audience.
-Set realistic short-term and long-term goals for follower growth.
-Identify any helpful low-cost or free tools for planning and scheduling posts.

Context for the volunteer:
We’re a small rescue with an extremely limited budget and volunteer capacity. We want to use Instagram as a tool to educate the public, increase our visibility, recruit adopters and fosters, and support fundraising efforts—but need clear, manageable steps to do this effectively.

Our hope is to leave the session with professional advice, a clearer strategy, and some actionable next steps I can begin implementing right away.

Sierra Overlook Animal Rescue

Location

Somerset, California

Website

https://www.sierraoverlookanimalrescue.org/

Member Since

Jun 2025

Completed Taproot Plus Partnerships

0

Organization Mission

Mission Statement Sierra Overlook Animal Rescue (SOAR) provides a safe and loving sanctuary for animals in need—those who have been abused, abandoned, or can no longer survive in the wild. Through compassionate care, lifelong support, and a commitment to rehabilitation, we help animals heal and thrive. Our mission is to create a deeper connection between people, animals, and the environment through education, advocacy, and community-driven conservation. Vision Statement We envision a world where every animal is treated with compassion and respect, where sanctuaries serve as safe havens for healing and hope, and where communities come together to protect wildlife, restore ecosystems, and live in harmony with nature. At SOAR, we work toward a future in which animals in need receive the care and protection they deserve—for this generation and the next. Core Values Compassionate Sanctuary: Every animal in our care is seen as an individual with a story and a right to safety. We provide lifelong refuge for those who cannot be released or rehomed, ensuring comfort, dignity, and respect. Healing and Rehabilitation: We believe in second chances. Through personalized medical and behavioral care, we support animals on their journey to recovery and, when possible, prepare them for loving forever homes. Education for Empowerment: By sharing knowledge and fostering empathy, we inspire individuals of all ages to take action for animal welfare, conservation, and responsible pet stewardship. Community Connection: Our strength lies in our community. We engage volunteers, students, and supporters in meaningful, hands-on experiences that foster a sense of shared responsibility for animals and the planet. Stewardship of Nature: Protecting animals means protecting the places they call home. We are dedicated to habitat preservation, environmental cleanups, and promoting sustainable living practices. Integrity & Accountability: We hold ourselves to the highest standards of transparency and ethical care, ensuring every resource is used to maximize our impact for animals and the environment

Program Focus Areas

Animals
Civic Engagement
Child & Teenage Education
Other Needs from This Organization
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