Project Overview
With a website facelift completed and re-energized social media campaigns, we need to prepare and present compelling videos to tell the story of where we have been and were we are going. We need a slideshow video. We will use the videos and multimedia as a part of our redesigned website, inclusions in our e-newsletters, and integrated into our fundraising presentations. We are migrating to all Adobe products for our website and video products.
"A picture is worth a thousand words, a video is worth TEN thousand!" The visual impact and personal testimonies of our students are PROFOUND. Seeing the working in the classroom, bonding, playing will communicate far better than any report or statistics ever could. An effective video that tells their stories will reach those groups individuals in every corner and quarter.
It will help us raise funds for our expanded mission AND reveal our new brand. The hours spent on this project will give you an inside look into our organization, how it was founded, where we are hoping to go and how our program impacts children and families.
This project can easily be completed in the comfort of your own home. We have completed an extensive re-branding strategy including our mission, target audiences, unique selling propositions, defined attributes, challenges, competitive analysis, industry study, and new brand needs. We have an amazing crew of Taproot volunteers helping us with this re-brand and are so grateful to this talented group, but we need one more - is it you? Our management team has a background in branding and marketing and are here to help with the project in whatever capacity you need.
Nonprofit Overview
To provide a high quality and enriching educational experience that targets 21st century student outcomes for elementary and middle school students in the Metro Atlanta area. As a result, students will be equipped with strong core knowledge and skills in Science, Technology, Engineering, Art, and Math.