What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.
What activities won’t be completed as part of the project:
Marketing and brand strategy
Social media strategy
We want to create automated processes, follow up, and follow through based on actions taken. In order to do that we need to get away from the wysiwyg type site and into a custom-designed site. This project will help us to do that.
We are aiming to make an impact on our community in a big way. The site is one big step.
Key questions the nonprofit will need to answer:
What platform is the website going to be designed for WordPress or Our Hubspot CMS if that is an option
What branding do you already have in place that can be used in the design for the site?
logo, color palette, some pictures
What is your target audience?
Low income youth, adults, minorities, diverse demographics
Discover Deliverable: A requirements brief that includes a summary of findings from the discovery process and a set of prioritized recommendations for the design of a website.
Design Deliverable: Construction of site architecture (Sitemap, Wireframes, and other elements of information design) and develop concepts that inform the look-and-feel, graphics, and other design elements of the site.
Creating Generational Prosperity One Family At a Time.