Having a working website is crucial to optimizing community engagement and successfully marketing a nonprofit. Having a attractive and intuitive website can increase the profile of an organization, its mission and impact on the community as well as serve as a recruitment and development tool. During this project, a web designer defines and delivers a draft architecture and design options that not only meets the nonprofit’s needs but is also easy to maintain. The site’s design will be informed by research into communication goals, the needs of the nonprofit, and the key audience. From here the web designer creates a design that meets those needs and is built to match the technical capabilities of the nonprofit and can be used by a web developer to create a live site.

What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.

What activities won’t be completed as part of the project:
Web development
Marketing and brand strategy
Social media strategy

With a functional website, we will be able to better serve our target community. Currently content is static and integration with our CRM (Hubspot) is not possible.

We want to create automated processes, follow up, and follow through based on actions taken. In order to do that we need to get away from the wysiwyg type site and into a custom-designed site. This project will help us to do that.

We are aiming to make an impact on our community in a big way. The site is one big step.

Key questions the nonprofit will need to answer:
What platform is the website going to be designed for WordPress or Our Hubspot CMS if that is an option

What branding do you already have in place that can be used in the design for the site?
logo, color palette, some pictures

What is your target audience?
Low income youth, adults, minorities, diverse demographics

Discover Deliverable: A requirements brief that includes a summary of findings from the discovery process and a set of prioritized recommendations for the design of a website.
Design Deliverable: Construction of site architecture (Sitemap, Wireframes, and other elements of information design) and develop concepts that inform the look-and-feel, graphics, and other design elements of the site.