Persona Research

Our nonprofit needs to create audience personas and is looking for a volunteer who can assist with this short-term project.

We are a start-up nonprofit with a bold mission. Our challenge right now is narrowing down:
-who we should be targeting with our messaging
-where we should be advertising
-what our messaging focus should be

We've identified potential core audience segments and now need a volunteer to conduct research on that population. The end deliverable we'll be working towards together is a collection of 2-4 audience personas and recommendations for how our organization's messaging can target their unique needs, wants, and interests. We've prepared for this project through a consultation with a Taproot Plus consultant and are excited & motivated to get going!

We appreciate all volunteers immensely! Following the successful completion of this project, we would be more than willing to provide a LinkedIn recommendation, reference, confirmation of hours donated, etc.

The volunteer for this project will work directly with the leader/founder of our organization. We are fully invested in the success of this research and persona development work and are prepared for any and all knowledge transfer that our pro bono consultant requires. The outcomes of this project will immediately be used by our nonprofit to shape our marketing strategy. This may be a quick project but it will impact our organization's ability to reach people and drive huge amounts of impact.