Google Ad Grant Optimization

We're seeking a volunteer to help us maximize the use of our Google Ad Grant.
Depending upon the volunteer's skillset/interest, this project may include the following activities:
-Development of a nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
-Publication of our first Google Ad

Our ideal volunteer has experience with Google Ads and/or search engine marketing.

We have been fortunate enough to receive a Google Ad Grant. We have yet to utilize the grant because we lack the expertise in how to properly use it to its full potential. This is a highly visible project that will allow us the opportunity to further serve the marginalized communities we already serve and to attract new potential donors! This project will play a key role in our organization's ability to grow brand awareness and impact community members.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We have further created and polished several ads, ready to be published with your help. We are prepared to share any login credentials or relevant information needed for the successful execution of this project.

In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. The expertise you share with our team members on Google Ads best practices will help ensure the long-term successful implementation. The president/founder herself has made arragements to work alongside the volunteer on this project.