Marketing Campaign for a Nonprofit's Book Release

Veteran Retreats Foundation seeking a proactive and enthusiastic individual tobuild awareness around our “In Their Hands” program. This multifaceted project requires exceptional communication skills, strong organizational abilities, and a deep understanding of social media platforms. A Taproot volunteer will perform the following:
1. Social Media Marketing: Develop and implement social media strategies to promote the book entitled “The Bronze Scar, Understanding How PTSD Feels”. Also, for the launch of the upcoming book entitled “Healing THe Trauma Scarred Heart” to be released in April. Create engaging and compelling content across various social media platforms (e.g., Facebook, X, Instagram, LinkedIn). Regularly schedule and publish social media posts to maintain a consistent online presence and respond to follower comments, messages, and inquiries promptly and professionally.

2. Contact Business Outlets: Identify potential business outlets, retailers, and platforms that
align with our target audience and brand.

3. Book Donation Coordination: Research and identify relevant organizations, community
groups, and educational institutions that may be interested in receiving donated copies of our
books. Facilitate the logistics of book donations, including distribution and tracking.

4. Public Relations: Collaborate with the team to generate press releases, media alerts, and
promotional materials to maximize exposure. Coordinate book signings, author interviews, and
other promotional events to generate media coverage and increase book sales.

Volunteers can make a significant difference through their work on the "In Their Hands" program. Their expertise and efforts will directly contribute to the program's success, potentially affecting the lives of many individuals with PTSD. This direct impact can be enriching and fulfilling. The program offers a platform for volunteers to use their existing skills and develop new ones. Working on a program in its early stages often involves problem-solving, innovation, and strategic thinking. This can be an excellent opportunity for personal and professional growth. Volunteers will work alongside other professionals, including our organization's staff. This can lead to valuable networking opportunities, opening doors for future collaborations and career advancement.

Given that the program is in its initial phase, there is ample scope for innovation and feedback. Volunteers can bring new perspectives and ideas, which can be immensely valuable for the program’s development.

Volunteering for the "In Their Hands" program is not just about contributing time and skills but also about personal growth, professional development, networking, and being part of a meaningful mission that impacts the community.

The social media accounts have already been set up and established. Marketing materials are already developed and in place. Implementation of “In Their Hands” is a long-term project projected to grow in the months and years ahead.