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Start 1 Spark
6 - 9 weeks
Can be done remotely
Richmond, Virginia
Marketing Strategy
2 projects

Posted March 26
Member since 2023-01-03

Project Overview

Our organization would like to partner with an SEO specialist to conduct an on-page SEO audit for our website.

We need to better understand the issues that could be hindering our nonprofit’s online visibility and make sure that search engines can crawl and index our website. We would like the audit to assess the strengths or weaknesses of our website: title tags, meta descriptions, duplicate content, content copy, internal links, URLs, broken links, image size, ALT tags, and website speed. The SEO specialist would then provide the next steps for an SEO implementation plan. This plan should include quick fixes that can be implemented by our team immediately and longer-term tactics.

Founded in 2021, Start 1 Spark has recently had a growth spurt in community engagement. We want to capitalize on this momentum and word-of-mouth marketing with a website that new supporters can easily find and navigate. Start 1 Spark prides itself on bringing the community together to support our disadvantaged students and build stronger school communities. There are many ways the community can support our partner schools, and we want to make sure the website allows visitors to find how they can make a difference.

We have a current live website that is built with Wix. We are prepared to provide the SEO specialist with admin access to our site and any other tools required (FTP access, CMS detail, Google Analytics, etc.). We are willing to be in regular communication with the SEO specialist and transfer all of the relevant information. We are eager to learn from your expertise and grateful for your support in broadcasting our mission to a wider audience!

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Nonprofit Overview

Start 1 Spark's mission is to eliminate the financial costs of school extracurriculars so economically disadvantaged students can participate in their school community and discover their passions, become leaders, develop communication skills, and explore creative outlets.

Skills

Google analytics
Google ad words
Content management
Training and development