Complete these steps to get the most out of Taproot Plus


Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.


You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Latino Economic Development Center, and for them to confirm you're a good fit.


Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
Latino Economic Development Center
6 - 9 weeks
Can be done remotely
Saint Paul, Minnesota
Marketing Strategy

Posted April 21
Member since 2024-04-16

Project Overview

We're seeking a volunteer to help us maximize our Google Ad Grant in English and in Spanish. This project will play a key role in Latino Economic Development Center's ability to grow brand awareness and connect with aspiring and established Latino and immigrant entrepreneurs to provide technical assistance and access to capital. This project may include the following activities:

+ Developing LEDC's Google Ads strategy
+ Training one or two LEDC team members on how to update Google Ads and monitor their performance
+ Integrating Google Ads and Google Analytics
+ Recommending future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has some Spanish language skills and has experience with Google Ads and/or search engine marketing and copywriting skills.

Your investment of time and know-how will help LEDC reach Latino-owned businesses and immigrant-owned businesses that are seeking the resources they need to grow their businesses and create community wealth.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.


Nonprofit Overview

Formally established as a 501c3 in 2003, Latino Economic Development Center’s (LEDC’s) mission is to transform our community by creating economic opportunities for Latinos. We envision a region and state with a thriving multicultural community, enriched with Latino leadership, culture, and economic influence.


Copy writing
Google ad words
Content management