Membership Newsletter Copywriting

Why are e-newsletters so boring? If you know how to make a better one, help us do a better job communicating with our membership!

Advance ESG educates, inspires, and empowers our membership with innovative ESG-focused campaigns that increase awareness, mobilize stakeholders, and drive thoughtful dialogue around sustainable and inclusive economic and social policies. Our impact is directly related to the size and engagement of our membership, and we need to seriously upgrade our membership communications approach.

We are a non-profit membership organization working to make corporations more environmentally and socially responsible. Our current focus is on companies that continue to use child labor, including forced (slave) labor, in cocoa farming. There are over 1.5 million children harvesting cocoa in West Africa working under slavery-like conditions. Forced child labor routinely results in extreme bodily and mental harm, and in nearly every case, it cuts children as young as 10 years old off from schooling and health care, restricting their fundamental rights and threatening their futures.

Our recent shareholder resolution requires Mondelez, one of the world's largest snack companies, to address this inhumane practice in their supply chains by 2025. Our overall goal is to increase our membership (it's free to join) and keep them engaged in our efforts which will significantly improve the prospects of the company agreeing to comply with this resolution.

You'd have total creative control of the e-newsletter while working with both our CEO and our marketing director (another Taproot Plus volunteer).

We currently have a monthly membership newsletter and a professionally managed Google Ad grant but are certainly interested in other ways to engage and grow our membership. We plan to implement this membership communications plan as soon as possible.