Marketing strategy for program launch

Heaven Has A Heart is excited to launch our Hearts of Tomorrow Program in January 2025, offering 10 underserved young adults from Chicago the opportunity to develop leadership skills, receive mentorship, and embark on a transformative cultural exchange trip in July 2026. This program is designed to broaden the horizons of young people through immersive learning and cultural experiences that will inspire them to become future leaders in their communities.

We are seeking a skilled marketing professional to help us develop a comprehensive marketing strategy for the program’s launch. Your expertise will be key to building awareness, attracting participants, and securing support from donors, partners, and the community.

As our marketing strategist, you will:

• Define target audiences and create tailored messaging for each group (youth, parents, donors, and partners).
• Develop a social media plan to engage the community and build excitement leading up to the program launch.
• Create a timeline for promotional activities, including online campaigns, press releases, email marketing, and outreach events.
• Provide guidance on branding, storytelling, and outreach methods to maximize engagement.

Your contribution will be critical in ensuring a successful launch that brings visibility to the Hearts of Tomorrow Program and garners the support needed to make a lasting impact on the lives of Chicago’s youth.

This description emphasizes the marketing strategy’s role in ensuring a successful launch and attracting the right volunteers to help drive engagement and visibility.

Heaven Has A Heart is launching the Hearts of Tomorrow Program in January 2025, offering 10 underserved young adults from Chicago the chance to develop leadership skills, receive mentorship, and experience a cultural exchange trip in July 2026. We need a creative and strategic marketing volunteer to help us craft a campaign that will raise awareness, attract participants, and engage donors.

As our marketing expert, you’ll work with our team to create a compelling narrative, design a social media strategy, and develop outreach materials to promote the program. Your contributions will be essential in building excitement and securing community support.

If you’re passionate about using your marketing skills to make a real impact in the lives of youth, we’d love to have you on board!

This short pitch highlights the volunteer’s role and the importance of their contribution in launching the program.

Heaven Has A Heart has made significant progress in preparing for the **Hearts of Tomorrow Program**, launching in **January 2025**. We’ve developed a detailed program framework, including mentorship, leadership training, and a cultural exchange trip in **July 2026** for **10 underserved young adults** from Chicago. We’ve been actively building partnerships with local schools, community organizations, and cultural institutions to ensure the program’s success.

We’ve also gained media exposure, having been featured on **Channel 5 News**, which has helped raise awareness about the program and our mission to empower youth. This exposure has generated interest from community stakeholders and potential donors.

Once the project is fully funded and the marketing strategy is in place, we’ll begin by recruiting participants through local schools and community partners. Over the course of 18 months, participants will engage in workshops, receive mentorship, and prepare for the cultural trip. After the trip in **July 2026**, participants will return to share their experiences with peers and the community, reinforcing the program’s impact and building a foundation for future cohorts.