SEO Audit And Development

We are looking for an SEO specialist to help optimize the website of The Educational Equality Institute (TEEI) so we can increase our online visibility, drive more organic traffic, and better engage with our target audiences. Our goal is to attract donors, volunteers, corporate partners, and program participants by ensuring that our website ranks higher on search engines for key terms related to education, mentorship, and social impact.

The volunteer will assist with:
Keyword Research & Strategy: Identifying high-performing keywords relevant to TEEI’s mission.
On-Page SEO Optimization: Improving meta descriptions, header tags, and content structure to boost rankings.
Technical SEO Audit: Identifying and resolving issues that impact site speed, mobile usability, and indexability.
Content Strategy: Providing guidance on writing SEO-friendly blog posts and optimizing existing content.
Link Building & Authority Growth: Recommending ethical backlinking strategies to increase domain authority.
Google Analytics & Search Console Setup: Ensuring proper tracking of traffic, conversions, and site performance.

By optimizing our website, we can increase donations, grow our volunteer base, and expand our reach to underserved communities who need our support.

TEEI’s mission is to provide educational access and opportunities to underserved communities, including refugees and marginalized groups. However, to expand our impact, we need to increase our online presence and visibility.

With an optimized website, we can:
Reach more people in need by making it easier for them to find our free programs and resources.
Attract more donors and corporate sponsors to support our initiatives.
Recruit more volunteers who can help scale our impact.
Ensure long-term sustainability by driving consistent, high-quality traffic to our site.

This project is not just about improving search rankings—it’s about connecting people with life-changing educational opportunities. By volunteering, you will play a crucial role in helping us close the education gap and create lasting social impact.

To ensure the success of this project, we have already:
Conducted an initial SEO audit to identify areas for improvement.

Defined our primary goals, including increasing engagement and sign-ups for our programs.

Secured internal buy-in from our leadership and marketing team to implement SEO improvements.

Identified priority web pages that need SEO enhancements, including our donation page, mentorship program, and volunteer sign-up page.

Dedicated team members to collaborate with the volunteer and implement recommendations.

We are committed to learning from this experience and maintaining SEO best practices long-term, ensuring that the work done during this project has a lasting impact.