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Marketing Strategy

Relevant Skills

Published Date

Posted February 20, 2025

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Youth Development

Google Ads Optimization

Project

Remote

SAY: The Stuttering Association for the Young

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We want to optimize and fully leverage our Google Ad Grant by ensuring that our ad campaigns are:
- Well-structured and aligned with our key organizational goals (program outreach, fundraising, and brand awareness).
- Targeting the right audiences (parents, young people who stutter, educators, speech-language pathologists, and donors).
- Utilizing the best keywords and ad strategies to increase visibility and clicks.
- Set up with effective conversion tracking so we can accurately measure our success.
A volunteer’s expertise in Google Ads best practices, bidding strategies, and grant compliance will help us reach more people and drive real impact.

SAY is a nonprofit that empowers, emboldens, and inspires young people who stutter through creative arts programming, community support, and advocacy. Our Google Ads strategy plays a crucial role in:
- Helping families discover our programs so more young people who stutter can access the support they need. 
- Expanding awareness of our mission and driving engagement with our digital content. 
- Increasing donations and fundraising opportunities to sustain and grow our free and low-cost programs.
By optimizing our Google Ads performance, we can reach more of the people who need us most and ensure that SAY’s message—that every voice matters—resonates far and wide.
We’re excited to work with a skilled Google Ads expert to take our campaigns to the next level!

We have already taken steps to prepare for this project, including:
- An active Google Ad Grant account with existing campaigns in place. 
- A dedicated project lead (our Marketing & Communications Manager) to ensure clear communication and implementation of recommendations. 
- A strong understanding of our key goals, including increasing program enrollment, event attendance, and donor engagement. 
- Google Analytics access to help track results and inform strategy.
With these pieces in place, our volunteer will be able to jump right in and provide actionable recommendations to enhance our Google Ads performance.

SAY: The Stuttering Association for the Young

Location

New York City, New York

Website

https://say.org/

Member Since

Completed Taproot Plus Partnerships

Over 80 million people stutter across the world, including 5% of all children. Young people who stutter often face daily ridicule, teasing, and bullying. Many will silence themselves out of fear and embarrassment, and withdraw from peers, teachers, and society, leaving them feeling isolated and alone. And without a voice. SAY: The Stuttering Association for the Young is a national 501(c)(3) non-profit organization that provides support, advocacy, and life-changing experiences for young people who stutter, ages 3-18. For over 20 years, SAY has offered comprehensive and innovative programs that address the physical, social, and emotional impacts of stuttering. Through summer camp, regional day camps, speech therapy, and creative arts programming, SAY builds a community of acceptance, friendship, and encouragement where kids and teens who stutter can develop the confidence and communication skills they need to thrive. So many incredible children have come to our programs in despair. We have been lifted by their courage and have witnessed the transformation that occurs when children who stutter are given the time to speak and express themselves fully … because every voice matters.

Advocacy & Human Rights

People with Disabilities

Youth Development

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Google Adwords Set Up

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