Digital Marketing Strategy For Pet Adoption

We need a Digital Marketing & Outreach Specialist to lead a targeted adoption campaign for a long-waiting rescue dog, Muffinface.

Muffinface is a smart, structured dog who needs a highly experienced adopter. Our team needs expertise in digital marketing strategies, Meta & TikTok ads, and outreach methods to connect him with the right audience.

The volunteer will help us:
• Develop & execute a digital marketing plan to increase adoption visibility.
• Enhance adoption listings & social media content for engagement.
• Manage Meta & TikTok ads to target the right adopters.
• Implement creative outreach strategies to reach experienced adopters and their networks.

This project will ensure Muffinface finds the structured, loving home he needs.

This project directly supports our mission to find responsible, well-matched homes for rescue dogs.

Through this campaign, the volunteer’s digital marketing expertise will:
• Help an overlooked dog finally find the right adopter.
• Strengthen our marketing strategy for future adoptions beyond Muffinface.
• Increase visibility for structured, high-needs dogs that require specialized placement.

By working with us, the volunteer will create a life-changing impact for a rescue dog while improving how we connect our harder-to-place dogs with adopters.

To prepare for this project, we have:
• Gathered existing social media materials (videos, adoption photos, and content from our team).
• Committed internal resources (our social media team) to assist the volunteer in executing this plan.

Our team is ready to collaborate with the volunteer to implement the most effective marketing strategies and ensure Muffinface is placed in the right home.