Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

At Georgia Lions Camp, we believe in the power of outdoor experiences to transform the lives of individuals with visual impairments. Our mission is to create an inclusive, adventurous, and empowering environment where campers build confidence, independence, and lifelong friendships. Now, we need your help to bring this mission to even more people!

We are looking for a passionate volunteer with experience in Google Ads to help us maximize our Google for Nonprofits Ad Grant. With your expertise, we can expand our reach, attract more campers and families, increase donations, and strengthen community engagement.

Why Your Role Matters
Increase Awareness: Help families and individuals living with visual impairments discover the life-changing experiences we offer.
Boost Fundraising Efforts: A well-managed ad campaign can drive more donors to support our mission, ensuring we can provide even more opportunities for campers.
Engage the Community: Your skills will connect us with volunteers, sponsors, and partners who share our passion for making a difference.
What We Need From You
Knowledge of Google Ads and digital marketing strategies.
Experience with keyword research, ad optimization, and campaign performance tracking.
A heart for service and a commitment to using your skills to make a tangible impact.
The Impact You'll Make
By volunteering your time and expertise, you’ll play a direct role in helping more individuals with visual impairments access transformative outdoor experiences. Your work behind the scenes will allow us to reach more families, grow our programs, and build a stronger, more connected community.

Ready to make a difference? Let’s work together to change lives—one ad at a time!

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.