Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
- Creation, optimization, and management of Google Ads campaigns to improve visibility and drive relevant traffic to our nonprofit’s website.

- Hands-on setup and adjustments of Google Ads settings, including keyword selection, audience targeting, and bid management.

- Guidance on real-time monitoring and optimization, including setting up automated rules, adjusting bids, and refining ad copy for better performance.

- Ensuring proper integration between Google Ads and Google Analytics for accurate tracking of conversions and campaign performance.

- Providing insights and actionable recommendations based on performance data to enhance ad effectiveness and maximize our ad spend.

Our ideal volunteer has practical experience in managing and optimizing Google Ads campaigns, including keyword research, A/B testing of ad creatives, and performance analysis. Strong copywriting skills are a plus for creating compelling ad copy that aligns with our mission.

This project will help us maximize the impact of our mission by ensuring our Google Ads campaigns effectively reach the right audience. By optimizing our ads, refining targeting, and improving performance tracking, we can increase awareness, drive engagement, and connect more people with our services. With expert execution, we can make the most of our ad budget and Google Ad Grants, ultimately expanding our reach and deepening our impact in the community.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your hands-on execution of Google Ads campaigns, along with clear documentation of best practices, will ensure the long-term success of the strategies you implement for us.