WordPress Website Refresh And Redesign

Our current website, is outdated and fails to effectively communicate the unique value and educational proposition that is Cornerstone Children's Learning Center (CCLC). It does not make the "first impression" that it once did prior to the pandemic. The needs of the community and its families has changed and we need our online presence to respond to those changes. Our hope is to create an updated, user friendly website that better demonstrates what makes our organization's high quality programs so valuable and unique while helping to drive increased exposure. Accomplishing this refresh will ultimately result in increased enrollment in our programs, possible donations and ensure sustainability by connecting to more families.

By working with CCLC, our volunteer will help us to achieve our mission by increasing awareness and online traffic, leading to enrollment for families who may not have otherwise been aware of our organization in the community. This in turn, will help us to continue fulfilling our mission of ensuring that every child, regardless of their background, has the opportunity to succeed by addressing potential risk factors that can prevent a child from achieving school success. For us, it is critical that all children and their families receive the individualized care and support they may need. We can do this by meeting them where they’re at and partnering with families every step of the way through our high quality early care and education programs. CCLC stands committed to and embraces diversity, whether it’s race, ability or socio-economic status. Volunteering to support our website refresh and re-design will help families connect with us, and possibly make a lasting impact for a child, one click at a time.

We have identified the areas that we believe would be the most important to be included in a website refresh as far as the information we want to highlight, such our quality initiatives and recognition, commitment to diversity, as well as our other unique assets. Our team has also been able to identify the importance of these in our voice and brand messaging. Prior to the initiation of the project, we will create the basic text to be used and work with our volunteer to wordsmith and create the best possible messaging. We would also provide high resolution photos to be used. Our team has also identified that we severely lack the ability to create an ascetically cohesive site layout that draws attention to the organization, programs and supports we provide to our community. Thank you for your consideration.