Organizational Marketing Strategy

We’re seeking a skilled volunteer to help us develop a clear and actionable marketing strategy for Surmount New York, a grassroots nonprofit that connects New Yorkers with essential resources and programs to help them overcome challenges and thrive.

We’re looking for support in building a general marketing blueprint that can be used year-round and refreshed annually. This strategy should cover all aspects of Surmount—from our signature programs like the PB&J Drive, Surmount Shares, and the Resource Fellows Program, to newer initiatives like our LIFE podcast series and the Community Empowerment Fair.

We hope to work with a volunteer who can help us:
Clarify our messaging and mission for public audiences.
Identify target audiences and outreach channels.
Recommend a brand tone and visual identity direction.
Suggest content ideas and campaign opportunities.
Guide us in strengthening our presence on social media and beyond.

You’ll be collaborating directly with the Executive Director and our volunteer-led marketing team, with flexibility and support throughout the project.

Surmount New York is committed to breaking the cycle of poverty by increasing awareness, access, and advancement for communities across New York. Our mission is to connect people with life-changing resources—but to do that effectively, people need to know who we are and what we offer.

A strong marketing strategy will help us reach more families in need, build community trust, attract new volunteers and partners, and amplify our programs’ visibility. Your time and expertise will help ensure that more people can find, access, and benefit from the resources we provide.

We’ve built a dedicated volunteer team and clarified Surmount’s mission, vision, values, and core programs. While we’ve established active social media accounts and shared content in the past, we’ve never had a structured marketing strategy or formal branding guidelines.

The Executive Director (who will be your main point of contact) is fully available and ready to collaborate weekly, provide information and feedback, and implement recommendations. We’re also committed to turning this plan into action—we just need the right strategy to start from.