Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

We have the Google Nonprofit Grant, and this will allow us to realize our mission and goals which are "BADD is a ministry born out of the pain of losing my son, TC, to addiction while he was in custody. We believe God can turn grief into purpose, so we’re standing in the gap for families battling addiction, mental illness, and injustice, especially in our Black and underserved communities.

We advocate for healing over punishment, support families in crisis, and help people coming out of incarceration find a path to restoration."

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.