Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Through working with our organization on this project, a volunteer will support our mission by empowering us to reach a wider audience and draw interest to our website by featuring the creative works of our members. Our core "product," peer-facilitated support groups and educational events for individuals struggling with mental health issues, is pure GOLD, but our website could do a better job of highlighting our offerings and celebrating our members. Participation in our programs is on the rise, but we need assistance in raising our visibility, We are a tiny staff of just 2 people. We rely heavily on front-line volunteers and honor them as the treasures they are. Professionals who volunteer behind the scenes will be welcomed with the same open arms. Join us!

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.