Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:

-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

By creating a consistent and professional brand, this project will strengthen TechFIN’s ability to communicate effectively with families, partners, and supporters. Volunteers’ contributions will help ensure that every interaction reflects our commitment to providing technology access and support to families in need. A cohesive brand will enhance our visibility, foster trust, and empower our team to more effectively deliver programs and services that impact our community.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.